The Thinkingman Way
At Thinking Man, our proven five-step approach ensures every campaign is rooted in real buyer intent and optimized for maximum impact. Explore how we turn insights into revenue:
We begin by unearthing true buying signals across channels search behavior, content engagement, social listening, and site interactions. By pinpointing what your prospects are actively researching, we craft campaigns that speak directly to their needs today.
Key Activities:
✓Buyer-journey workshops & persona validation
✓Intent data analysis (search terms, third-party signals)
✓Content engagement audits
Next, we identify and profile your highest-value accounts. We build an account hierarchy, map decision-maker roles, and gather firmographic and technographic insights. This meticulous groundwork ensures we reach the right people with the right message.
Key Activities:
✓Ideal-customer profiling
& firmographic filters
✓Stakeholder identification & role mapping
✓Purchase-criteria research
We design integrated journeys that combine paid ads, email nurture, social outreach, content syndication, chatbots, and events. Each touchpoint reinforces the last, guiding your prospects seamlessly from awareness to action.
Key Activities:
✓Channel mix modeling & budget allocation
✓Creative sequencing & dynamic personalization
✓Email/workflow integration with ad campaigns
With real-time dashboards and weekly sprint reviews, we test hypotheses, swap creatives, and reallocate spend on the fly. This agile cadence keeps your programs lean, effective, and continually improving.
Key Activities:
✓A/B and multivariate testing across channels
✓Spend reallocation based on performance thresholds
✓Weekly performance deep-dives
Every campaign closes the loop: we measure revenue impact, capture insights, and feed learnings back into future programs. This culture of relentless improvement means your marketing only gets smarter—and more profitable—over time.
Key Activities:
✓Post-campaign ROI & attribution analysis
✓Quarterly learnings workshops
✓Playbook updates & training sessions