PERFORMANCE SCIENCE AGENCY · LONDON, UK
Your ad budget deserves science, not guesswork.
Paid Media × DATA SCIENCE × HUMAN-LED AI
We use spend modelling and data science to help professional services firms and eCommerce brands model their market before they spend. Every pound of ad budget working to its maximum potential.
// PERFORMANCE OVERVIEW
LIVE
AD SPEND MANAGED
£1M+
across all channels
AVG. ROAS DELIVERED
0x
across campaigns
SQL IMPROVEMENT
0%
within 4.5 months
REPORTING STANDARD
Profit-first
every client, every month
Measurement before trafficTracking built before a single pound is spent.
// THE HONEST TRUTH
Most agencies show you numbers.
We show you what they mean.
We show you what they mean.
Every metric has a story behind it. Our analysts and data scientists read that story before you spend a penny, and keep reading it as your campaigns run.
// 01
We model your market before we spend a penny
Using historical data and spend efficiency curves, we identify where your budget will work hardest before we allocate a single pound. No gut feel. No convention.
// 02
We find the ceiling before you hit it
Every channel and audience has a point where spend stops returning value. We find yours early, so you scale efficiently instead of throwing money at diminishing returns.
// 03
We report the truth, including the losses
We report on profitable revenue, not just revenue or ROAS. And we put things in place to fix what isn't working, not hide it behind a good-looking number.
// WHAT WE ACTUALLY DO
What we actually do differently.
Marketing science isn't a label. It's a methodology. We apply analytical frameworks that most agencies don't use because they take longer to build.
Here's what that looks like in practice.
Here's what that looks like in practice.
Spend efficiency modelling
We build diminishing returns curves per channel and industry type, so you know what your next £1,000 of spend will yield before committing it. Built in-house, not off-the-shelf.
Historical pattern analysis
We analyse your existing data to find seasonal patterns, audience fatigue signals and budget timing opportunities. If your data is thin, we benchmark against industry data and build from there.
Human-led AI, applied where it works
We use AI for ad copy, platform learning and forecasting, where it's genuinely mature. Human oversight runs everything else. We don't use AI as a buzzword; we use it where it actually improves results.
// HOW WE WORK
Five steps.
No budget touched until step three.
No budget touched until step three.
Built around your goals, not our retainer model.
// 01
Discover
We learn your business, customers and what growth means for you: revenue, pipeline, SQLs. Not just ad metrics.
WEEK 01
// 02
Instrument
We audit your tracking, fix the gaps and build a measurement foundation before a single pound of budget is allocated.
WEEK 01–02
// 03
Experiment
Small, structured tests across channels and audiences. We validate assumptions with data before scaling anything.
WEEK 02–04
// 04
Optimise
Spend efficiency analysis and diminishing return signals guiding every budget decision. Not gut feel, not convention.
ONGOING
// 05
Scale
We double down on what the data proves, cut what doesn't earn its place, and grow sustainably from a proven base.
MONTH 02+
// WHAT WE DO
Paid media at the core.
Everything else built around it.
Everything else built around it.
We activate across every major paid channel. CRO, analytics, data analysis and reporting come built in. Not extras you pay for separately.
Paid Media CORE
Google · Meta · LinkedIn · TikTok · Reddit · Amazon. Strategy, execution and optimisation across every relevant channel.
→
CRO CORE
Traffic is wasted without a converting site. We fix the funnel too.
→
Analytics & Tracking
GA4, GTM, conversion setup. The foundation before anything else.
→
Marketing Data Analysis
Spend modelling, pattern analysis, diminishing returns mapping and profit reporting. Built in-house.
→
HubSpot · Salesforce · Shopify · WooCommerce
We work natively in your existing stack. No need to change platforms or add tools to work with us.
→
// Proof of work
Our work is considered,
and the results speak for themselves.
and the results speak for themselves.
Real accounts. Real numbers. No vanity metrics.
View all case studies →
// WHY THINKINGMAN
What our clients tell us...
they couldn't find anywhere else.
they couldn't find anywhere else.
Three things that consistently come up. Usually things clients didn't know they were missing until they had them.
// 01
You'll always know where your money went
We connect spend to real business outcomes: SQLs, pipeline, revenue. And when something isn't working, we tell you before you find out yourself.
// 02
The person who sold you is the person doing the work
No handoffs after the pitch. No juniors learning on your budget. The strategist who scoped the engagement runs your account every week.
// 03
We build our tools, we don't resell someone else's
Our reporting, models and forecasting are all built in-house. We're not a reseller of off-the-shelf platforms. That's how we keep the science proprietary.
// BUILT ON REAL EXPERIENCE
Prince Enwere
VP · Lead Strategist
£1M+ in ad spend managed
Global brand & SME experience
Google, Meta & LinkedIn certified
B2B demand generation specialist
Amazon Ads, enterprise scale
You get the lead strategist on your account.
Not a junior two weeks in.
ThinkingMan was built on one frustration. Too many agencies pitch with their best people and deliver with their least experienced. SME clients end up paying senior rates for someone still reading the platform documentation.
With over £1M in ad spend managed across global brands and fast-growing businesses, including a sustained eCommerce campaign delivering 5x ROAS and B2B pipeline work that progressively improved SQL quality over six months, the experience you need is the experience you get.
You get marketing science thinking applied to your account directly, every single week. No layers. No handoffs. Just the work.
Ready to find out what your ad spend
is actually doing?
A straight conversation about your marketing. No pitch deck. No jargon. Just an honest look at where your spend is working and what we'd do differently.
