Full Story. Enterprise SaaS Growth Acceleration
Client: FinTech Innovations
Industry: Financial Software (SaaS)
Location: Global
Challenge
FinTech Innovations had a strong platform for corporate treasurers but struggled to generate qualified meetings and lacked visibility into channel impact.
Results. 8 weeks
- Intent data mapping across first and third party sources.
- Account based targeting against an ICP of finance teams in large enterprises.
- Three stage content journey. Report download. Email series with short videos. Live webinar with a product leader.
- Closed loop analytics in a real time Data Studio dashboard.
Our Approach
- MQLs up 45 percent, 120 to 174.
- Cost per MQL down 30 percent, 125 to 87 dollars.
- SQL rate at 38 percent versus 25 percent baseline.
- $2.1M influenced pipeline, one quarter of new opportunities.
- Ninety percent of engaged accounts cited the webinar as the deciding factor to demo.
Client Testimonial:
“Thinking Man transformed our outbound efforts. Their blend of intent data and ABM improved lead quality and volume.” — VP Marketing, FinTech Innovations
Ready to write your own success story
Contact us to discuss how Thinking Man can drive results for your business.