Full Story. Manufacturing Equipment Scale Up
Client: Precision Tools Co.
Industry: Industrial Manufacturing
Location: Nigeria and West Africa
Challenge
Share losses to low cost rivals and a flat inbound pipeline. Buyers were unaware of recent product innovations.
Our Approach
- LinkedIn Sponsored Content for warm re engagement and programmatic display for new regions.
- Third party intent enrichment for terms such as CNC machines, precision tooling, and industrial mills.
- Sixty second on site video case study to highlight uptime gains and savings.
- Multi touch nurture with two emails and retargeting for viewers who watched at least half of the video.
- Sales enablement microsite with specs and financing calculators.
Results. 12 weeks
- Qualified pipeline tripled from $500k to $1.5M.
- Demo requests up 22 percent month over month.
- Sales cycle reduced by fifteen days, 60 to 45.
- LinkedIn video completion at 70 percent, more than double benchmark.
- New regional opportunities in Ghana and Côte d’Ivoire worth $300k combined.
Client Testimonial:
“The video led approach broke through the noise and opened doors in new markets.” — Head of Sales, Precision Tools Co.
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