Blog Posts

Welcome to the Thinking Man Insights hub, your go-to source for expert perspectives on ABM, demand generation, paid media, creative strategy, and analytics. Dive into our latest thinking and take your B2B marketing to the next level.

Analytics & Ops

Performance-Max vs. Search: When to Use Each

ABM Strategy

The Secret Sauce of Account-Based Event Marketing

Content & Creative

How to Frame Your ICP in 5 Steps

Optimizing Your Paid Social Budget in 2025

March 10, 2025
Tips for allocating spend across LinkedIn, Meta, and programmatic channels when budgets are tight.

Building High-Impact White Papers

February 24, 2025
Our step-by-step guide to creating gated content that truly moves prospects through your funnel.

Setting Up a Closed-Loop Marketing Dashboard

February 15, 2025
How to connect CRM, marketing automation, and analytics tools for one source of truth on ROI.